Audience Map

Project:

Biografia© | Legado©

Audience

Gender

Class

Status

Sexuality

Race

Region

Education

Occupation

Quiet Generation

67%

33%

B 33%

Widows 53%

G 11%

H 89%

Whites 41%

São Paulo 32%

None 56%

Retiree 77%

Baby Boomers

59%

41%

A 37%

Divorced 31%

G 18%

H 82%

Whites 38%

São Paulo 34%

Graduation 31%

Retiree 52%

X Generation

54%

46%

B 35%

Divorced 44%

G 37%

H 63%

Brown 35%

Rio de Janeiro 30%

Graduation 38%

Metallurgical 36%

Y Generation

54%

46%

B 35%

Divorced 44%

G 37%

H 63%

Brown 35%

Rio de Janeiro 30%

Graduation 38%

Metallurgical 36%

Z Generation

54%

46%

B 35%

Divorced 44%

G 37%

H 63%

Brown 35%

Rio de Janeiro 30%

Graduation 38%

Metallurgical 36%

Alpha Generation

54%

46%

B 35%

Divorced 44%

G 37%

H 63%

Brown 35%

Rio de Janeiro 30%

Graduation 38%

Metallurgical 36%

Beta Generation

54%

46%

B 35%

Divorced 44%

G 37%

H 63%

Brown 35%

Rio de Janeiro 30%

Graduation 38%

Metallurgical 36%